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Why prioritize the practice of mobile first? 

Day after day, more powerful mobile devices are connecting a growing user base. Gadgets integrated into everyday objects and devices, such as smart watches, animal collars for GPS tracking and smart cars, contribute to the growing trend in the use of mobile devices. In fact, it’s skyrocketing, while the use of desktop computers is decreasing. In December 2018, there were 47.2% of computer users, 49.06% of mobile users and 3.74% of tablet users worldwide (source: Statcounter). 

This means that a website that is properly adapted for mobile (an attribute that we will call responsive), delivers a better experience for up to 49.06% of its customers! By not opting for a responsive website, a company loses the opportunity to gain credibility and reach for close to half of its online visitors.

So why prioritize mobile first

First of all, let's define what it is. Mobile first is a practice that transforms the website creation process. Previously, we first created a first version adapted for desktop computers. Then, it was simplified, reduced and much of its content was subtracted for a beautiful display on mobile phones. The mobile first uses the opposite approach: a first full mobile version is set up and then modified to adapt to larger screens. Using the old process, many elements are not kept for mobile display. This can deprive visitors of the information they are looking for and, in some cases, even a more complete and satisfying experience. Indeed, a user experience created for a larger screen, then adapted for mobile display, will sometimes make navigation less intuitive. With the mobile first method, users visit a more complete site on mobile without reducing the quality of its user experience, content and interface on larger screens. 

In addition to providing a more complete content, mobile first also makes it possible to make a website faster and more efficient. By opting for a strategy that emphasizes mobile, we avoid having a site that is too heavy for less efficient mobile devices.

Currently, the speed and memory of mobile devices are still slower than the computer. Since users' patience is generally limited to 10 seconds, it is highly recommended to have a website that does not take too long to load.

Mobile first not only offers the user a better experience, but also contributes to search engine optimization (SEO). Indeed, search engine robots check if the site is responsive and if so, this gives the site a greater chance to appear high in search results. Google also released a mobile first index in 2018. See in the official Google article: Web Masters. This index will highlight mobile first sites in search results and will allow mobile users to have results that are more tailored to their needs.

Knowing that today, 49.06% of users worldwide use their mobile devices to go on the Internet, that mobile first sites are better indexed by search engines and that users have a better experience, a more intuitive interface, we can say that mobile first is a winning strategy and that it is the winning strategies that make websites winning.

At Nixa, we are passionate about design and new technologies. We would be glad to share our passion with you.

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