The first blogs appeared in the 90s and represent the first form of distributing personal content and sharing ad hoc information from other sources. In the early 2000s, we observed a popularization of the genre with the emergence of blogging platforms that offered a more neophyte public the possibility of publishing their content very simply. The types of blogs are multiplying, we will see the beginnings of social media.
Finally, in recent years, the practice of blogging has been introduced into the professional sphere and today we can agree that for a company, the blog is now a must have. Here's why :
Improve your SEO
The contents of the corporate blog allow you to position yourself on keyword queries close to the main activity of the company, but which would not have their place on its site. By publishing articles on subjects peripheral to its activity, it multiplies the gateways to its site via search engines.
The blog allows the company to position itself as an expert
Writing about your activity helps to establish your status as an expert in your field and to provide additional legitimacy that will strengthen the relationship of trust with the client. A blog allows readers to form their opinion of their authors and is therefore an excellent way to reflect the extent of their skills and show the state of mind of a company.
Disseminate non-commercial information, establish a more informal relationship with customers
The blog is a communication channel that can accommodate non-commercial information about your products and services. This allows you to establish an exchange with your customers and create more proximity with them. It is a non-commercial relationship that is established here, a more human relationship devoid - at first sight - of commercial significance.
Monitor and stay informed
Feeding a blog requires constant monitoring and information work which can only be beneficial: it is always good to progress in your own field... and in others! Indeed, a blog is also a tool for learning and deepening skills, both in its own field and in subjects that are more or less close to it.
He provides content for the social media strategy
It is no longer necessary to demonstrate the usefulness of a good social media strategy for businesses. On the other hand, the impact of a blog in this one is less obvious and less rooted in mores, while it offers the significant advantage of generating content that is both specific to the company, controlled and interesting.
A business blog certainly requires an investment of time and a certain rigor, but in the medium term, generates results in terms of SEO, e-reputation and expertise.
Finally, the blog being a community tool, it is obviously the best way to forge a community which will prove to be the source of more and more enriching interactions, provided that you give them the means.