Facebook changes its algorithm
Facebook this week announced new changes to the display of its News Feed, aimed at improving the user experience by offering more content that interests them.
In practice, this results in a display favoring the publications of friends (photos, statuses, videos) to the detriment of the content posted by the pages.
The display will be modifiable by the user if he wishes to continue to see the publications of certain pages, but the default settings could harm the organic reach of the pages, already weak in general.
Facebook comments: “The impact of these changes on your Page distribution can vary significantly depending on your audience composition and posting activities. In some cases, reach and traffic may decrease. Overall, Pages should continue to post things that people find useful and consider best practices for driving traffic to their website.”
This definitely spells the end of organic reach and makes a content and user-centric strategy a must.
The Like Box is dead! Long live the Page Plugin!
June 23, 2015 will mark the end of the Like Box. This Facebook plugin which allows you to share your Facebook page on your website and like the page without having to leave the said site will disappear in favor of a new plugin: the Page Plugin.
The Page Plugin offers the same functionalities as the Like Box, its somewhat aging design having been revised.
Facebook in constant evolution
These changes follow the new functions introduced last February by the social network, namely: advanced options for advertisements, the payment function for Messenger and new functionalities for videos.
We can expect other changes to come for 2015, particularly around Messenger and online payment issues, which are part of Facebook's current priorities.